It’s been a very long time since Blackberry (NYSE:BB) was a dominant phone maker. In recent years, the company has focused on different areas of technology – and yet many traders only know BB stocks as high-flying stocks.

There is nothing inherently wrong with Reddit and Robin Hood traders clinging to BlackBerry. But a comprehensive investment strategy doesn’t just mean chasing market trends.

It is much more important to look at what the company is doing to move the business forward and stay competitive. In other words, sophisticated investors should look past the short squeeze potential of BB stocks.

Fortunately, it’s not hard to find evidence that BlackBerry is still pursuing innovative paths towards more powerful and secure technological solutions.

BB Stock at a glance

Granted, the huge 2021 rallies in BB actions have “memes actions” written all over it.

Prior to this year, the stock generally stayed near the $ 5 level. There was an increase to $ 8 in December, but that was minor compared to what was to come.

January was a crazy month as BB stock hit a 52-week high of $ 28.77 for a multi-bagger gain. However, this rally could not be sustained for very long.

By May 13, the stock price had fallen back to $ 8, near its December 2020 level. But then it recharged for the second stock rally.

This ramp-up began in late May and peaked with BB stock surging to $ 20.17 on June 3.

With the share price at $ 14 and the change on June 11, memes obsessed traders are waiting for the next move.

Maybe they should consider focusing on what the business does instead. There are indeed reasons to invest in BlackBerry that have nothing to do with memes.

Zero trust for better security

Recently, BlackBerry revealed not one but two exciting new products.

The first is a cloud-based Endpoint Discovery and Response (EDR) solution known as BlackBerry Optics 3.0. This will be available in the second quarter of this year.

With Optics 3.0, Edge AI threat detection and automated response capabilities can run directly on endpoints. In this way, a security related incident can be mitigated almost in real time.

Additionally, telemetry, alerting, and forensic data resulting from potential security breaches is stored in the cloud data lake along with non-endpoint telemetry data.

The other product announced is BlackBerry Gateway. This is the company’s first AI-based Zero Trust Network Access (ZTNA) product.

By using a zero-trust architecture, the BlackBerry Gateway helps organizations mitigate network access risks by assuming that every user, endpoint, and network can be hostile until their identity is authenticated.

Improve the driver experience

As you can see, BlackBerry is aggressively pursuing the path towards greater market share in the security technology market.

But that’s not all BlackBerry does these days. In a new press release, the company announced that its real-time operating system (RTOS) QNX Neutrino has been adopted into a new digital LCD cluster specially designed for a range of SUVs.

This digital instrument cluster is jointly developed with BiTECH Automotive Co., Ltd. is being installed in Changan Automobile UNI-K, a new mid-to-top SUV that has entered mass production.

The LCD digital instrument cluster consists of three parts:

• The left section displays tire pressure and door status
• Center section displays vehicle speed, augmented reality navigation, multimedia interface, and vehicle status
• The right side displays a digital rearview mirror, tachometer and fuel gauge

These features will improve the visual appearance of the digital signage while conveying essential information to drivers.

Take-out meals on BB Stock

I can’t stop even stock traders from hanging on to BB stocks if that’s their plan.

However, you can look at BlackBerry from a whole different perspective – it’s an ambitious tech company with a lot of value to offer.

Overall, there is potential real value to the business. In my Portfolio filing cabinet, I give it a “B”.

As of the publication date, neither Louis Navellier nor the InvestorPlace research staff member primarily responsible for this article held (directly or indirectly) positions in the securities mentioned in this article.

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