Bithumb and Bucket Studio launch a shopping platform
Corporate logos of Bucket Studio and Bithumb (Bucket Studio)
By incorporating Bithumb’s blockchain payment technology, the trading platform, named Bithumb Live, will serve as a new online marketplace. Customers will watch a live show promoting a product – similar to buying a house on TV – and later pay with its currency, bithumb cash, officials said.
Bucket Studio CEO Kang Ji-yeon will lead the joint venture and has appointed Han Sung-hee, COO of Bithumb, as vice president of Bithumb Live. Lee Yun-gu, the former head of the platform development department, has been appointed chief technology officer. Bithumb vice president Cho Hyun-sik also joined the board.
“We want to seek synergy with Bithumb, which has 6.8 million users, and blockchain technology. We plan to expand the cooperation to operate other businesses such as non-fungible tokens and metaverse, ”Kang said.
The two companies have together invested 6 billion won ($ 5 million) and each have a 37.5% stake.
By Byun Hye-jin ([email protected])