The Beijing Winter Olympics are underway, with athletes from around the world competing in winter sports.

Competitive sporting events get a lot of attention from crypto companies to promote their cryptocurrency. Partnerships between sports and crypto promotions have always worked in favor of cryptocurrency. More recently, Korean crypto exchange Bithumb announced that it will distribute 10 Team Korea NFTs and 1 special NFT to platform users for the 2022 Beijing Olympics.

Bithumb to distribute NFTs

Experts believe that sports and the growth of cryptocurrency adoption are correlated. The longer Crypto platforms remain active during a sporting event, the more their acceptance grows with the general public.

Founded in 2014, Bithumb Korea is the country’s most influential digital exchange, with 8 million registered users, 1 million mobile app users and a current cumulative trading volume that has exceeded $1 trillion. . look at this Bithumb Review for more information on the exchange.

Bithumb even collaborated with 300FIT, a sports content creation platform, for distribution.

NFTs will be distributed to traders each time a South Korean athlete wins a medal at the Beijing Winter Olympics. There is no specific condition as to which medal must be won by the athlete.

The eligibility criteria for traders to receive an NFT is that they must have transacted at least 1 million Korean Won worth of FIT tokens. The figure equates to almost $835.

Sporting events have always remained at the center of crypto promotion. Various platforms have taken this opportunity to introduce their cryptocurrency to the general public and tell them about it.