FTX and LCS Announce Partnership, FaZe Partners with McDonald’s | ESI Code # 54
Every week, ESI code breaks down weekly events in the esports industry, making sense of things so you don’t have to. In addition to being housed on Youtube, ESI Digest is available on all major podcast platforms and is also available in written form below.
In this week’s ESI Digest, we cover, FTX partnership with the LCS, FaZe Clan’s Mcdonalds collaboration, Gen. G and Jay Park release a song from the League of Legends team, Ultimo.gg ‘partnership with Birmingham City, more ReKTGlobal Breakaway Music Festival agreement.
This edition of ESI Digest is in partnership with Nuevi.
FTX named official LCS cryptocurrency exchange
The League of Legends Championship Series (LCS) has named FTX its official cryptocurrency exchange partner, representing Riot’s largest esports league sponsorship deal to date.
As part of this seven-year partnership, FTX will present the new Most Improved Player Award and the FTX brand has been added to in-game gold in all LCS matches. Financial terms were not disclosed.
FaZe enters into diversity partnership with McDonald’s
North American esports organization Faze Clan has announced a content partnership with McDonald’s USA focused on diversity and inclusion.
According to a statement, the team is designed to “highlight the evolving diversity within the gaming industry and the work FaZe Clan and McDonald’s are doing to make a lasting impact.”
Gen. G and Jay Park collaborate on League of Legends team song
Korean-American hip hop artist and record company CEO Jay Park, producer duo GroovyRoom and esports organization Gen.G have announced a new song called “ALL IN,” celebrating the Gen team. G League of Legends.
ReKTGlobal partners with Breakaway Music Festival
Esports infrastructure company ReKTGlobal has announced a partnership with the Breakaway Music Festival to provide esports lounges at festival venues.
According to the statement, the lounges will offer a mix of “solo play, interactive experiences and performances.”
Ultimo.gg signs esports partnership with Birmingham City FC
Tournament hosting and video sharing platform Ultimo.gg has announced a partnership with EFL Championship Football Club Birmingham City FC.
Following the deal, Ultimo.gg will work with Birmingham City for two years to set up a new esports team for the club as well as host tournaments and training camps.
ESI Digest, in partnership with Nuvei, is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For in-depth dives in key areas of esports with subject matter experts, check out Focus ESI. For conversations with key personnel and key esports stakeholders, ESI overview is the series for you.