FTX To Promote Cryptocurrency In Super Bowl Commercial To Large Audiences
The crypto industry has changed a lot of narratives in the financial system. One of those attempts to bring the usefulness of crypto closer to people was recently made by FTX. The crypto exchange bought a commercial on the upcoming NFL Championship game in 2022.
Now you can even remain anonymous while sending money to many countries around the world. However, as awareness continues, major industry players are pushing for more recognition, adoption and investment.
This is why many institutional investors generally support activities aimed at promoting crypto to a large number of people.
Additionally, crypto exchanges and brokers voluntarily engage in activities that educate non-participants about crypto. The truth is, if everyone embraces crypto as a medium of transaction, the industry will thrive.
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FTX will reach 92 million NFL enthusiasts
FTX aims to reach millions of people in upcoming games. Millions of people in America are watching the games, and this will be the perfect opportunity for the exchange to position itself for more sponsorship.
Given the popularity of this event, commercials are expensive to secure. But such exposure will be monumental in transforming both FTX’s trading volume and customer base.
It’s no surprise that FTX has taken such a giant leap. The CEO of FTX focused on winning over more sports customers.
Crypto market is in the red zone today | Source: Crypto Total Market Cap from TradingView.com
Sam Bankman-Fried sees the industry as fertile ground for increasing the crypto customer base. Thus, this upcoming event will be appropriate to educate the many Americans and other countries who watch the games.
At the moment, no one knows the exact amount that such advertising space will cost. The upcoming NBC Super Bowl event next year will cost $ 6.5 million per ad slot. Last year, companies paid $ 5.5 million to run a 30-second ad during its 2021 event. Audience was also $ 92 million.
Top Super Bowl Event Advertisers
Previously, companies like Budweiser, Hyundai, Coke and Pepsi dominated commercials at Super Bowl events. But 2021 has seen many of them leave for new ones to buy out the slots. These new advertisers have not been affected by the coronavirus pandemic and could soak up the spots.
Many include DoorDash, Chipotle, Vroom, Fiverr, Scots Miracle-Gro, Hellmann’s, and more. Many brands are owned by delivery services, e-commerce, job portals, and home improvement companies.
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Now that the opportunity has returned, it is only fitting that a crypto company joins the race, given the growing popularity and relevance of the industry.
FTX has seen growth and expansion in recent times. He also pursued partnerships in the sports industry and achieved the same by teaming up with Tom Brady and his wife, as well as Gisele Bundchen, a model in Brazil. Another exchange following suit in the sports partnership is Coinbase as it partners with the WNBA and the NBA.
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