Gen.G partners with crypto exchange Bithumb
Multinational esports organization Gen.G announced a partnership with the South Korean cryptocurrency exchange Bithumb.
The partnership will see Bithumb sponsor Gen.G’s PUBG and Overwatch teams. Financial terms of the partnership were not disclosed.
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Following the agreement, the two parties will collaborate on various strategic collaborations, including promoting joint marketing activities and creating experiences that “bring the growing esports and cryptocurrency industries together.”
In addition to competing under his own name across a range of titles, Gen.G also owns the Overwatch League franchise. Seoul Dynasty.
Martin Kim, Chief Revenue Officer of Gen.Gspoke at the announcement in a statement, “Gen.G has led the growth of the esports and gaming industries by collaborating with diverse and non-endemic brands.
“The Web 3.0 wave has reached all sports, both esports and traditional, but there is still a lot of work to do to get it right. We needed to find a partner who understood this space and could help us navigate the blockchain landscape, so we are thrilled to partner with an industry leader like Bithumb.
Launched in 2014, Bithumb is a South Korea-based digital currency exchange. According to the release, the exchange has a cumulative trading volume that is believed to exceed $1 billion (~£744.9 billion).
Bithumb joins the likes of PUMA, ROCCATLG Ultragear, SIDIZ gaming chairs and Monster Energy as an esports organization partner.
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Young Heo, CEO of Bithumbcommented, “Virtual assets and esports are fast-growing industries that are driven by passionate rising and future generations.
“Bithumb will actively contribute to the cultural growth and future of this generation, beginning with this partnership with the world’s largest esports and gaming organization, Gen.G.”
Esports Insider says 😀despite the recent crypto crashyoutrend of signing partnerships with cryptocurrency companies doesn’t seem to be slowing down. Gen.G is the latest organization to jump on the bandwagon, choosing a proven crypto exchange in South Korea as its partner.
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