JD com: For each electronic products trade-in order, JD is 1 yuan for planting trees
by Viviane Yang
JD.com and China Green Foundation jointly announced a charity project on August 11ewhereby the e-commerce company will contribute 1 RMB yuan to the Foundation’s tree planting plan each time an electronic product is ordered through JD’s take-back service, starting on 15e this month.
Mobile phones, digital, home appliances and other electronics are all included in this campaign. Consumers can recycle used devices for new electronics at great prices through JD’s trade-in program, and aggregate orders will become the total amount of JD.com’s donation, funding the planting of goji seedlings in the spring. next in Ningxia Hui Autonomous Region.
Chinese gojis are a specialty of Ningxia, in north-central China, and can grow in local deserts to protect sands and tame desertification.
Recycling e-waste has become an imminent task in China. An alarming estimate from the National Development and Reform Committee indicates that the amount of e-waste in this country averages 100-120 million items per year and will peak at 137 million in 2022. This” 1 yuan green initiative” is a concrete action by JD.com, as China’s leading electronics retailer, to meet the challenge.
Statistics also show that electrical consumption of household appliances accounts for 11.3% of national electricity consumption, and about 30% of residents’ carbon emissions come from household appliances.
Trading a refrigerator can reduce carbon emissions by 30 kilograms, according to the Beijing Green Exchange. During this time, a tree can absorb on average about 10 kilograms of CO2 per year, which means that such an exchange order can save the labor of three trees for a whole year.
To encourage lower carbon emissions on the consumer side, JD.com also launched the “Green Impact Initiative” last May, under which one million different types of products on JD.com have now been reviewed for eco-friendly standards and labeled green, making it easier for the platform’s more than 580 million consumers to access greener products.
JD.com Inc. published this content on August 16, 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unmodified, on August 16, 2022 09:01:05 UTC.