The company, founded in San Francisco in 2005, is aiming for a valuation of more than $ 15 billion, after being valued at $ 10 billion in a private fundraiser last month, Reuters reported. The IPO could take place early next year.

Reddit said it had more than 52 million daily active users in January, covering more than 100,000 online communities, or subreddits, and capturing more than 50 billion views per month.

Reddit’s best-known community consists of 10.8 million WallStreetBets users.

The group is at the digital heart of a crowd of often exuberant and often memes-fueled day traders, who stunned professional investors – as well as regulators and lawmakers – when they turned the markets earlier this year.

Read also : Back to Meme: GameStop, WallStreetBets and the New Stock Trading Rules

Individual investors have flocked in unconventional trades, scooping stocks back into heavily shorted stocks and sending prices skyrocketing. The momentum generated mind-blowing returns for those who planned it well and painful losses for hedge funds behind short bets and investors who bought at the top.

WallStreetBets most famous stock picks were the video game retailer

GameStop

(ticker: GME) and movie channel

AMC

(AMC), with members of the group arguing fervently online – contrary to the opinions of many analysts – that stocks were grossly undervalued.

GameStop jumped over 1,100% in a roller coaster ride that took the stock from under $ 40 on January 20 to a high of $ 483 on January 28. Likewise, AMC went from less than $ 3 a share on January 20 to nearly $ 20 in one week, with the share peaking above $ 72 in a second wave of memes-fueled trades that took off. is continued until June.

Although both stocks never regained their all-time highs, stocks consolidated their gains, with GameStop priced Friday at $ 213 and AMC at $ 44.

Reddit itself capitalized on the frenzy as millions of new users flocked to its site, boosting ad revenue and preparing the company for higher valuation.

More: Robinhood’s stock is skyrocketing. Cathie Wood may be right.

The mania for investing has also placed emphasis on the free trading app

Robin Hood

(HOOD), which has played a leading role as a broker for many WallStreetBets-based investors, and capitalized on the attention to go public during a hot IPO in late July. In a rare move, Robinhood has reserved up to 35% of the IPO for its own clients, instead of selling the bulk of its shares to institutional investors, as most companies do.

Robinhood itself became a stock meme on Reddit, with stock options rampaging as soon as they started trading. Stocks in the brokerage app have climbed more than 25% since the company went public, and the stock often fluctuates wildly in the absence of news from the company.

Robinhood’s stock market activity sets the stage for a similar fate for Reddit, the ultimate memes trading enabler, if it goes public. The social media company may not command the same daily active users as Snapchat (

BREAK

), or have advertising revenue to compete

Facebook

(FB). But you can bet your chicken will tend it will be another business as well.

Reddit declined to comment.